How are marketers keeping their events relevant and engaging in the mostly virtual world of the COVID pandemic? Three major trends are emerging–and here’s how to take advantage of them successfully. Read the full article at MarketingProfs Source link
It’s time to check your mailbox, not your inbox. The pandemic has upended traditional marketing–and, with it, the usual marketing channels. Here’s how to find and use your prospects’ home addresses to stick out from the competition with direct mail. Read the full article at MarketingProfs Source link
Technology has made account-based marketing more feasible than ever, but you can’t get by on tech alone. Here’s how to combine the emotional side of brand-building with the personalization of demand gen to create marketing messages that will truly resonate. Read the full article at MarketingProfs Source link
What are your marketing metrics telling you? If you rely on standard measurement tactics, probably not much–especially about your sales. It’s time to upgrade to advanced measurement strategies that directly align with business goals–and drive sales. Read the full article at MarketingProfs Source link
Successful demand generation relies on effective content and reliable data–but marketing content can stagnate, and data can be intimidating. Here’s how to use both to build a demand gen foundation that can withstand even the most tumultuous times. Read the full article at MarketingProfs Source link
LinkedIn is more popular than ever with businesspeople and sales reps, but you can’t just use a copy-and-paste method to pitch to your new connections. There is value in being genuine. Here are four ways to rise above generic LinkedIn messaging. Read the full article at MarketingProfs Source link
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs Source link
With inaccurate, incomplete, or unenriched data, the campaigns you’re running are akin to throwing darts–while blindfolded–in a crowded room. You might hit something, but likely not the growth target you were aiming for. In a digital era, here’s what data hygiene can do for you. Read the full article at MarketingProfs Source link
That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled for San Francisco, wasn’t going to happen. As we planned and put on our B2B Forum as a virtual conference, we learned these four things. Read the full article at MarketingProfs Source link
2020 has rebooted marketing. As companies move to finalize 2021 planning, we have an opportunity to accelerate progress in the direction that we’ve known for years we need to go toward. When planning for next year, keep these three key factors in mind. Read the full article at MarketingProfs Source link
