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Email Mythbusters: You Can’t Remove ALL Spam Traps From a List

There are more than a few myths about seemingly magical quick fixes for removing spam traps from your email subscriber list. Unfortunately, there’s no magic bullet. Let’s cover what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future. Read the full article at MarketingProfs …

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B2B Conversational Marketing: What Customers Want

B2B customers want conversations with brands to be accurate and fast, and most say they will stop using communication channels if those expectations aren’t met, according to recent research from Drift and Heinz Marketing. Read the full article at MarketingProfs Source link

Three Steps to Better Marketing and Sales Alignment

Sales and marketing teams can often seem aligned–even when they aren’t really. In fact, alignment levels have been decreasing. Take the three steps discussed in this article to ensure Sales and Marketing are communicating, collaborating, and working harmoniously. Read the full article at MarketingProfs Source link

Five Powerful PPC Tips for SaaS Companies

Software as a service is becoming essential in both our work and our social lives. For SaaS companies looking to drive traffic, build awareness, and generate leads, PPC is one of the most powerful tools available. Check out these five tips to make PPC work for you. Read the full article at MarketingProfs Source link