Tips for Building an Online Community ✅Read about it here ➜ http://bit.ly/2JgwoMlGoDaddy
00:17 – Why build an online community?
01:40 – Make it all about the people
02:00 – Encourage the group to share
02:41 – Recognize group members
03:34 – Set the tone of the culture
04:06 – Be consistent with your audience
05:29 – Challenge your community
05:51 – Have rules and policies
06:46 – Get some help
07:48 – Where can I build an online community?
08:11 – Start with an email newsletter
08:48 – Start a blog
09:22 – Have a membership site
09:47 – Create a forum
11:24 – The Slack community
12:48 – Meet in real life
14:13 – Consider building barriers of entry
While it might seem like growing a business is all about advertising, marketing, promoting products and making sales pitches, there are alternatives for establishing your brand. One of them is building a community.
Building a community is an authentic way to promote your brand, meet new potential customers, and best of all, feel more pride and satisfaction with your business. Along with these benefits, being part of a group also brings satisfaction to your personal life. You get to surround yourself and make connections with people who have the same interests, experiences, and passions as you. These factors can make you happier, smarter and healthier.
Now that you know why building community is important and where you can start and grow your group, it’s time to get to work. Here are some tips to keep in mind as you develop your community.
Always make it about the people
Even if you have intentions to use your group to build awareness around your brand or sell your products, that cannot be your primary goal with building community. Being overly promotional or sales driven feels inauthentic and will likely push members away.
Encourage the group to share
Don’t be the only voice sharing information, thoughts, and perspectives in your community. Invite your members to share their opinions, wins, projects and information about themselves to make it more like a group and less like a one-way sounding board.
Recognize group members
Feature members, highlight their projects, celebrate their successes, and use every opportunity you can to make members feel special and included.
Set the tone of the culture
As the founder and leader of a group, you must accept the responsibility of setting the tone of the culture in your community. How you interact with the group will likely be how members of the group act as well.
Share regular content
Building community is often shaped around the articles, social posts, videos and information you share. People join the community to meet people, but also to get content that helps, educates, and motives them.
They are fun because the whole group can participate in the same activity even if they aren’t in the same place. You can even assign accountability partners to encourage your group to interact with each other.
Have rules and policies
A community is usually designed to be a safe place where members can comfortably and respectfully share ideas, experiences, thoughts, and inspiration. That foundation has the potential to be broken if there are disruptive members in your group.
If your group grows and becomes too difficult or time-consuming to manage on your own, seek help. Choose a member of your group or hire a community manager. You can still be a leader and closely involved with your group while outsourcing some of the management.
Building a community gives your brand a way to bring a human element to your business. Creating and managing a group helps you get to know your customers, make relationships with potential customers, share what you know, learn, get inspired and yes, build your business.
So, what are you waiting for? Start building a community today.
The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.
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